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Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. There’s strong evidence that click-through rates will influence your website’s Google search ranking, though this is difficult to confirm given the company’s secrecy surrounding their algorithms. It’s no coincidence that the highest-volume keywords also tend to have the highest amount of competition, and of course, the higher the competition, the harder it’s going to be to rank for that keyword. Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online platforms. In other words, it's modern day marketing! When writing your content, be realistic about the chances of that content to rank. If you are in a highly competitive market, content works very well as a marketing tool and/or as input for social media. But it will probably not get you that number one spot in Google, and that’s fine. Manage your expectations. The headings for your homepage By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank well. Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text. If you make a website from scratch, you need to take a few SEO related things into account. It’s incredibly important to do this right from the start, as that will prevent a vast number of future headaches. Over the past 10 years, search has gotten a whole lot better. If you’ve been in the industry long enough, you remember the days of keyword stung articles and link building. Google normally takes into account bounce rate and the time spent on a site as ranking factors. If visitors are bouncing away due to navigation confusion and poor content structure, you can be sure that the search bots are too. The issue of full posts on archive pages Unique content signifies quality. From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile. Are internal links as valuable as external links? Strive to incorporate a small handful of links to authoritative sources throughout your copy. This communicates to your readers (and to Google’s algorithms) that your content, while unique, gives credit where it’s due. The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity. SEO + design = greatness According to Gaz Hall, a UK SEO Consultant : "Google, now more than ever, don't just want more content, they want content that they feel is quality." You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies.

I'm an SEO Consultant giving SEO advice to anyone who wants to know how SEO can benefit their marketing strategy. I look at such things as how Google determines the quality of your webpage and how Link building benefits search engine optimisation too. I will advise you how to write catchy SEO friendly headlines and how to diversify anchor text too. I have created an offsite seo beginners guide and an onsite seo beginners guide too. Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog. The backlinks which are paid are punished by Google. It applies for both, the page giving it and the one receiving it. When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a job posting – its code needs to be marked up properly. Be sure you've considered every possible angle If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. You wouldn’t build a house without foundations, and that is exactly what Technical SEO is to your website. Stop looking for quick wins and focus on building a trustworthy brand filled with incredible information. If you do that and you do just the smallest bit of marketing to give yourself a push, Google’s algorithm should do the rest and reward your enthusiasm!

You may ask what is seo? It can be quite difficult to explain. It covers such areas as backlink indexing, keyword research using free tools. There are lots of intricacies involved with SEO too, such as long tail search and local search too.Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers start the buying process by using a search engine. SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. Use Internal Links The authority of the domain is important and it needs to be addressed in any walkthrough of SEO. Off-page SEO factors are as important as on-page SEO factors. To have a successful SEO optimisation, both should be done. Earlier it was still easy to rank by building spammy links but, after the penguin and panda updates, its much difficult. A number of challenges have to be successfully passed in order to create a successful multilingual site that ranks well with Google.

I perform SEO magic in Beverley SEO, SEO Bridlington, SEO Brough, SEO Driffield, SEO East Yorkshire, SEO Goole, SEO Hedon, SEO Hessle, SEO Hornsea, SEO Howden, SEO Hull, SEO Market Weighton, SEO Pocklington, SEO Snaith, SEO Withernsea and SEO York too.Most webmasters believe Google crawls their website in one go and will continue until everything’s crawled. Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is determined based on each individual page, not the entire site or domain as a whole.